Talking About promotion

Lighthouse Light: A Motivation

Lighthouse Light: A Motivation Several July’s ago, I went to a locals show in downtown Santa Cruz. The night air was warm and people were out in shorts and flip flops. It was a 21+ over show at a bar on Pac Ave. The crowd was in good spirits as many them seemed to be [...]

Talking About business

The Art of Selling Merch

The Art of Selling Merch Getting stuck behind slow drivers, being put on hold on the phone and paper cuts are among the 50 most annoying things in life based on recent studies. But what landed at # 1, according to, is pressure selling: selling things to people in pressuring situations. As a musician, selling [...]

Talking About promotion

Shorty Mack gets a shout out for their Afton Show!

Los Angeles based Shorty Mack got a really cool feature on Digital Journal! DJ does a great job covering information on his recent release, influences, path to success and history as a musician. Coming from the now burgeoning rap scene in Seattle, WA, he has a very accessible sound that you should not miss if [...]

Talking About music

Emerging Afton Artist: Sam Sullivan

Emerging Afton Artist: Sam Sullivan Sam Sullivan is one of the talented emerging artists that Afton has booked in Salt Lake City, UT. She’s only 16 and has a lot to say about why creating meaningful music is so important. We’re so happy to provide booking opportunities, resources, and support for unsigned artists! Every major [...]

Talking About promotion

CROWD FUNDING: Where do you start?

Unfortunately, we all can’t be Regis Philbin from “Who Wants to Be a Millionaire?”. Nephelococcygia is the practice of doing what? A. Finding shapes in clouds B. Sleeping with your eyes open C. Breaking glass with your voice D. Swimming in freezing water For those of you without a falsetto range, don’t worry. The answer [...]