What we do

Afton is a concert production company that focuses on booking local and regional unsigned artists of all genres at music venues in their home region. MyAfton booking services are free for unsigned local & regional acts. Our primary goal is to book local unsigned artists on well-attended live shows, though we also book tours for signed, nationally touring artists as well. Our secondary goal is to provide free resources, strategies, and free promotion education to all local artists, whether they book with us or not.

We act as the Event Organizer, the Promoter, and the Booking Agent for every Afton show. We book, coordinate, schedule, and pay for every facet of the event so that you can focus on promotion and rehearsing for your show!

We do what we do because our founders and many of our staff are musicians themselves, and we have a passion for cultivating local music and live events.